INVESTMENT
STRATEGY
OUR FOUR C'S INVESTMENT FRAMEWORK
We are committed to delivering long-term investment outperformance by investing client portfolios in 20-30 companies that meet our “Four C’s” framework of investment quality.
Competitive Advantage
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Favorable secular growth trends
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Recurring need for product or service
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Innovation/disruptive technology
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Scale or network effects
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Capacity to improve
Culture
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Inspiring, innovative, and long-term-oriented leadership.
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Attracting, motivating, and retaining the best talent in the industry
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Winning Best Place to Work awards
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Establishing significant levels of employee empowerment and ownership.
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Holding a stakeholder mindset of benefiting employees, customers, suppliers, community, and shareholders.
Customer
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A customer-centric ethos
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Providing customer experience often saving time and/or money.
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Obsession with exceeding customer expectations.
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Delivering “magic moments” to delight customers.
Cost (Value)
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Stock purchase price implies an attractive long-term compounded return.
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Value is long-term return relative to the risk taken, not static PE ratio.
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Favor investments with estimated downside protection based on fundamental factors.